Behavior-centered design for the environment training
Rare Center for Behavior and the Environment
1310 N. Courthouse Road, Suite 110, Arlington, VA, 22201
Email: [email protected]
Phone: 703.522.5070
October 16 & 17, 2019
9:00 am–5:00 pm
Want the key to unlocking greater impact from your environmental programs?
Environmental and conservation organizations have deep expertise in the natural sciences. But if human behavior is the biggest threat to the environment, we need a better understanding of what motivates people. Join Rare for an interactive behavior-centered design training, and gain tools and techniques for moving people toward more sustainable behaviors.
What is Behavior-Centered Design (BCD)?
A process that blends insights from the behavioral sciences and approaches from design thinking to build breakthrough solutions to environmental challenges.
Who is this training for?
• Conservation and environmental practitioners
• Program designers and policy staff
• Sustainability professionals
Why would a BCD training help you?
• Behavior is at the root of both conservation problems and solutions
• Strategies that incorporate human behavior can achieve larger and lasting impact
• BCD holds the potential for unlocking fundraising opportunities
• It provides a step-by-step process for identifying target behaviors and developing strategies to achieve them
What will I leave the training with?
• Applicable skills and easy-to-use tools
• Hands-on experience with a behavior-centered design process
• A tutorial on Rare’s behavior change toolkit
• A membership in a learning network of practitioners
