According to Rare’s Center for Behavior and the Environment: “Two-thirds of Americans think that citizens should do more to address global warming. And yet, most of us don’t really know what to do. We recycle, carry our grocery bags. But turns out that’s not enough.
Rare recently conducted research to identify the individual behaviors people can adopt with the greatest potential for climate impact. And it turns out, there are 7 things that many Americans might find surprisingly within reach. If each of these changes were adopted by even 10% of Americans, it would reduce the gap to America’s emissions targets by over 75%.
While we still need larger changes from corporations and governments, it’s pretty empowering to know we do not have to wait. We can each find at least one way to start making positive changes now. When it comes to our environment, we are all in this together.”
Food for thought from Rare: Seven behaviors with the largest climate impact
Rare Conversations, with Robert Frank and Madhuri Karak: Can Peer Pressure Solve Climate Change (43 mins of sensible, inspiring exchange)
Robert Frank, in the New York Times: Behavioral Contagion Could Spread the Benefits of a Carbon Tax