Upcoming Webinar: Social Marketing as a Behavior-Centered Design Tool

On June 10, Dulce Espelosin, Senior Trainer at Rare’s Center for Behavior and the Environment, will lead two webinars hosted by the International Social Marketing Association. Tune in as she shares the unique opportunities and challenges of supporting community-led, behavior change campaigns.

Working in remote places presents many challenges when it comes to nature conservation, beginning with communicating with its inhabitants. The most effective tool has been behavior change design embedded within a social marketing strategy. In this webinar, Ms. Espelosin will share the strategies she used with a community in Mozambique to make a sustainable change.

Fairfax County hosts a diverse community of people who will respond differently to the messages they hear. Tune in to discover how you might change your approach and increase the likelihood that you will succeed.

Webinar 1: 12:00pm-1:00pm Register

Webinar 2: 8:00pm-9:00pm Register

For FMN members: This learning opportunity is on the CE calendar.

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